POPPETS MIX UP POUCH 120G (Pack of 9)

Product Information

This timely update ensures that we continue to meet the needs of the modern consumer with a convenient giftable pack that delivers improved value for money. This campaign celebrates the joy of taking a satisfyingly long lasting moment to yourself during the hustle and bustle of daily life, and savouring a Fox’s sweet as an enjoyable pick me up. You are advised to always read the product label for ingredients, nutrition, dietary claims and allergens. The packaging redesign has enabled an 89% plastic reduction, part of Valeo’s ongoing programme of sustainability improvements. The rebrand was managed with sustainability in mind, enabling a plastic reduction of more than ten per cent.

Poppets Mix-Ups Pouch - 3.88oz (110g) | Poppin Candy Poppets Mix-Ups Pouch - 3.88oz (110g) | Poppin Candy

We’ve also considered the needs of retailers and will have an improved dual face opening CDU to provide flexibility for merchandising and increase visibility. As the leading UK and International independent manufacturer of sugar confectionery and supplier of private label products, we're proud of our Valeo name and to be part of the Valeo Foods Group. The firm claims that it offers a range of family favourites for an element of surprise, but with none of the polarising flavours you might find in other, similar offerings on the market.

Fox’s Glacier, Poppets and Barratt Liquorice Novelties are all unveiling fresh new looks as part of a major investment by Valeo Snack Foods, which will also see two new products added to the Poppets portfolio, as well as NPD from Fox’s later in the year. We have found Valeo to be responsive, innovative and trusted partners, allowing us to bring high quality, good value confections to Canadian consumers. The Poppets range is also set to expand, giving consumers new and exciting ways to get that little chocolate hit. Meanwhile, Fox’s Glaciers also have a new look with packaging drawing on the brand’s history, re-introducing design elements from its past such as its bright blue hue and the ‘accept no imitations’ strapline.

Poppets Mix-Ups Pouch - Sweet Tastic UK Poppets Mix-Ups Pouch - Sweet Tastic UK

It was through giving the product a refresh that we were able to move to a new format and also reduce plastic. Whilst every effort has been taken to ensure the accuracy of the product information provided, products and their ingredients may change. Valeo is set to invest seven figures in Fox’s this year with an integrated through the line campaign, ‘Satisfyingly Long Lasting’. Alice Thorpe, senior brand manager at Valeo Snack Foods, said: “Our relaunch celebrates Fox’s rich heritage while also introducing the brand to a new generation.Salted Caramel is expected to have widespread appeal as a growing flavour profile, while Poppets Mix Ups feature Toffee, Salted Caramel, Crunchy Maltballs and Chocolate Balls in one pack. We keep years of heritage, traditional manufacturing and big flavours at the heart of our business, working around the clock to create the future of confectionery. We are proud to have found a way consumers can enjoy the traditional taste of Barratt Liquorice Novelties whilst knowing positive steps are being taken to make packaging environmentally friendly and recyclable. Russell Tanner, marketing director at Valeo Snack Foods, said: “Barratt Liquorice Novelties is a truly classic brand which has been loved by the nation for many years.

Poppets Pouch Bags 5 Types Pick any Your Favorite Flavours Poppets Pouch Bags 5 Types Pick any Your Favorite Flavours

We believe we’ve curated a brand and product offering that is modern and on trend, offers a broad appeal of flavour and is also a much-loved classic that holds universal family appeal. New to packs is the addition of ‘100 Years of Taking it Slow’, a nod to the brand’s heritage and expertise in creating premium, long lasting sweets. Covered in a creamy milk or dark chocolate shell, Poppets Chewy Toffee, Juicy Raisins and Mint Creams are available in personal packs or sharing bags, so the whole family can join in the fun! Susan Anderson, brand manager at Valeo Snack Foods, added: “We’re thrilled to reveal the new look for these little balls of chocolatey fun.A new Salted Caramel flavour has widespread appeal as a growing flavour profile, and Poppets Mix Ups feature a selection of flavours in one pack. With 91% brand recognition, Fox’s deserves its iconic reputation and this investment is about bringing it front of mind for today.