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In the on-trade, Smashed products will also be available in Redemption bar, London, and Brunning & Price pubs. For fans of the festive season who would rather skip the conventional Christmas hangover, mulled cider which is non-alcoholic is still an untapped area. Several brands do offer their own non alcoholic mulled syrups, which can be added to a warmed up version of an alcohol free cider to give a similar experience. William Fox Mulled Spice Syrup, and Simply Hot Spiced Apple Winter Warmer Syrup offer their own premixed syrups to add to drinks, and there are also plenty of alcohol free recipes available online. The best non-alcoholic drinks you can buy in 2023 1. Big Drop Brewing Paradiso Citra IPA: The best non-alcoholic beer
Cheetham Bell MD Mark Harrison partners with DRYNKS Former Cheetham Bell MD Mark Harrison partners with DRYNKS
Cider is a hugely popular drink in the UK – so much so, it is drunk here more than anywhere else in the world. Research from 2019 shows an average UK household brings home approximately 33 litres of cider every year. It isn’t hard to see why the drink is consumed all year round. The delicious sweetness from apples and the sharpness from the alcohol, rounded off with a light fizz is the perfect accompaniment to any beer garden soirée or a picnic in the park. Spiced or mulled versions have also become well-liked during the festive period, and a lighter but just as sweet alternative to mulled wine.
Mark Harrison, Brand Partner at DRYNKS Unlimited said: “DRYNKS Unlimited is an incredibly exciting and ambitious business which has positioned itself as a leader in the alcohol-free category with its innovative dealcoholisation process. The Smashed brand stands out like a beacon on shelf and has immense potential and I want to help Richard and his team develop a creative brand ambition to see them deliver real excitement to consumers.” Great Alcohol Free drinks start life as great alcoholic drinks. The secret to our great taste according to Drynks Unlimted is in their Cool Vacuum Distillation (CVD) equipment. Drynks distil their base beers and ciders to remove the alcohol. Usually, this would be done at high temperatures at atmospheric pressures. In using high temperatures chemical reactions take place which destroy the delicate flavours and ruin the taste (remember alcohol free drinks of old?) by treating the products gently and boiling away the alcohol under vacuum, they can reduce the temperature to a minimum, preserving all of the delicate flavours for you to enjoy.
British drinks business launches UK’s first 0% alcohol-free British drinks business launches UK’s first 0% alcohol-free
French cider brand Maison SASSY’s 0% organic cider is one of the latest releases in the non- alcoholic apple cider category, having launched in the UK in January 2022. The drink is made from a variety of apples grown in the company’s family orchards in Normandy. Maison SASSY says its apples are specifically grown for use in cider as opposed to cooking or eating fresh. The drink is made into a traditional 4% ABV cider and is then dealcoholised to 0%, with the same mouthfeel and taste as the original alcoholic version, according to the company. It is also vegan, gluten-free, and contains no added sugars, or added water. Something different We test non-alcoholic drinks using the manufacturer’s recommended serve and try across a range of situations – drinks in the park, a nightcap at home, wine with dinner – to see if they really stand up to the occasion without feeling like we’re missing out.
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According to the numbers, growth is being dominated by no- and low-alcohol lagers from established alcohol brands, but there is space for a British brand focusing entirely on 0% drinks. The craft cider is brewed using sweet, crisp English apples before being carbonated and the alcohol removed: the result is a wonderfully refreshing, sessionable golden cider that you would never guess is alcohol-free. A brilliant beach-day drink or equally suited to daytime barbecues, Smashed Apple Cider is as good as or better than any hard cider we’ve tried, and delivers on all counts – hangover free. Unlike the alcohol free version, alcoholic cider has a long history, and it is predicted to have been first made by the Celts in Britain from crab apples in around 3000 BCE. The Roman invasion of the country around 55 BCE then brought in apple cultivars, orcharding, and new apple varieties, as the Norman invasion also did later in 1066. Smashed Pale Ale is light and refreshing, a fusion of the traditional and modern. Caramel and hints of Toffee and finished with a modern American hop providing Tropical and Passionfruit notes. Wignac is another cider company which has established itself in the European and British alcohol-free cider market more recently. Based in the dense forest region of the Belgian Ardennes, it aims to revive the local orchards and bring new jobs to the region. Wignac prides itself on producing organic drinks, containing no added sugar, no sulphites, and being naturally gluten-free. Its alcohol-free concoction is given the quirky name, La Lady Squirrel.
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