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Peer-reviewed chapter on Disruptive Innovation by Clayton Christensen with public commentaries by notable designers like Donald Norman Acaroglu, L. (2014). Making change: Explorations into enacting a disruptive pro-sustainability design practice. [Doctoral dissertation, Royal Melbourne Institute of Technology]. This section needs additional citations for verification. Please help improve this article by adding citations to reliable sourcesin this section. Unsourced material may be challenged and removed. ( March 2010) ( Learn how and when to remove this template message) Haxell, A. (October 2012). Enactments of change: Becoming textually active at Youthline NZ (PhD). Melbourne, Australia: Deakin University. Zeleny, Milan (January 2009). "Technology and High Technology: Support Net and Barriers to Innovation". Advanced Management Systems. 01 (1): P 8–21.
Be ready to unveil your weaknesses or those within the industry, discover what others are doing good, and then identify how you can do it great. But, hold on, beware that you'll become a threat for others, pushing the industry to do things differently, and they'll resist and fight against you and your idea. Thus, you'll find many barriers and critics, so remember that "you are your own best barometer. What matters most is what you think. Practice self-resilience; it's critical" ( Success.com) How ready are you to fail and to manage your fear of failing? Christensen continues to develop and refine the theory and has accepted that not all examples of disruptive innovation perfectly fit into his theory. For example, he conceded that originating in the low end of the market is not always a cause of disruptive innovation, but rather it fosters competitive business models, using Uber as an example. In an interview with Forbes magazine he stated: For most of our lives, we are encouraged to trudge along the well-worn paths of those who have come before us. We learn the rules – in our families, in our schools, in our workplaces, in our churches – and most of the messages we receive tell us that following the rules will allow us to arrive at the lives we desire.In keeping with the insight that a persuasive advertising campaign can be just as effective as technological sophistication at bringing a successful product to market, Christensen's theory explains why many disruptive innovations are not advanced or useful technologies, rather combinations of existing off-the-shelf components, applied shrewdly to a fledgling value network. This low end disruption eventually undermined the sales of physical, high-cost recordings such as records, tapes and CDs. [60] I invite you to consider the ways in which you can support the continuous transformation of your business ... to imagine the art of the possible, to disrupt the status quo and to create sustainable, long-term value for your company and all your stakeholders.
Johnson, Mark, Christensen, Clayton, et al., 2008, "Reinventing Your Business Model, Harvard Business Review, December 2008. Make a disruptive pitch that will persuade internal or external stakeholders to invest or adopt what you’ve created. McAlone, Nathan (2015-08-17). "Inventor of digital camera says Kodak never let it see the light of day". Business Insider . Retrieved 2017-08-06. Have you ever taken the time to look at your organisation from a totally different perspective, and ask yourself: “What if…?” Questioning the concept of a disruptive technology, Haxell (2012) questions how such technologies get named and framed, pointing out that this is a positioned and retrospective act. [31] [32]Continuous transformation doesn’t come without risk. Top management should have a clear visibility of the relevant internal and external risks that can affect the family business, the strategy or the business transformation model that is adopted. Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J. (2008). Innovator's Guide to Growth - Putting Disruptive Innovation to Work. Harvard Business School Press. ISBN 978-1-59139-846-2. Zeleny, Milan (2006). "Knowledge-information autopoietic cycle: towards the wisdom systems". International Journal of Management and Decision Making. 7 (1): P 3–18. CiteSeerX 10.1.1.334.3208. doi: 10.1504/IJMDM.2006.008168. When launching these ideas to the market, our biggest asset will be our customers. They are the only ones who we must respond to, so we must observe what they really need. We do not talk about basic needs (the monkey that we carry inside), but what defines us as human beings, a complex animal immersed in a changing culture. What we really need now? Sadiq, Fawad; Hussain, Tasweer; Naseem, Afshan (2020-05-19). "Managers' disruptive innovation activities: the construct, measurement and validity". Management Decision. 59 (2): 153–174. doi: 10.1108/MD-08-2019-1047. ISSN 0025-1747. S2CID 219449627.
Bakelite and other early plastics had very limited use - their main advantages were electric insulation and low cost. New forms of plastic had advantages such as transparency, elasticity and combustibility. In the early 21st century, plastics can be used for many household items previously made of metal, wood and glass. Lomborg, Bjørn (2018-03-15). "A Trade War On the World's Poorest by Bjørn Lomborg". Project Syndicate . Retrieved 2018-03-24. Becoming disruptive sounds great and easy to apply on paper, but in reality, it's not! The first step for us is being curious, open-minded, and willing to hear other points of view. Therefore, you need to ask the right questions with many why, how, or what if to find new ideas.Social media could be considered a disruptive innovation within sports. More specifically, the way that news in sports circulates nowadays versus the pre-internet era where sports news was mainly on TV, radio and newspapers. Social media has created a new market for sports that was not around before in the sense that players and fans have instant access to information related to sports. Bower, Joseph L. & Christensen, Clayton M. (1995). The concept of new technologies leading to wholesale economic change is an older idea; Joseph Schumpeter adapted the idea of creative destruction from Karl Marx. Schumpeter (1949) in one of his examples used "the railroadization of the Middle West as it was initiated by the Illinois Central". He wrote, "The Illinois Central not only meant very good business whilst it was built and whilst new cities were built around it and land was cultivated, but it spelled the death sentence for the [old] agriculture of the West."Disruptive Technologies: Catching the Wave" Harvard Business Review, January–February 1995
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