Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

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In episode 150, Sean Barnes converses with Evan Nierman, a prominent figure in crisis PR. They discuss Evan's journey, the significance of strong core values, and the balance of revenue in startup phase. They delve into entrepreneurship preparation, the impact of Cancel Culture and its prevention. The episode concludes with insights on crisis predictability, management plans, and the role of specialized PR firms. Your script also ensures that you are prepared for anything that may come up in a sale. You’ve thought through and prepared a sales loop for any objection (remember - that’s a smokescreen for not having a certain level of certainty on 1, 2, 3). The reason they are only sort of like me has to do with another precious gift I possess, a gift that’s infinitely more rare and infinitely more valuable, and that offers a massive benefit to everyone. Including you. I care”, or, “I really want to know” – upbeat and enthusiastic —> phrasing a declarative as a question – ex: “Hi, my name is Bill Peterson? Calling from Acme Travel Company? In Beverly Hills, California? How are you today?—> mystery and intrigue – especially when explaining the precise reason why you called the prospect today While making a sale, you need to keep in mind that you need to make an emotional connection with your prospect.

how you say what you say has a profound impact on how it’s perceived and, for that matter, how you are perceived —> bottled enthusiasm, which sits just below the surface and literally bubbles over as you speak —> it’s about enunciating your words with absolute clarity and stressing your consonants so that your words have an intensity to them at another point I though, ok. maybe I was just overreacting. this is starting to become moderately decent and then he said: "and that's it" and that was it. But, alas, there was also a dark side to all this precocious success. You see, the system turned out to be almost too effective. It created freshly minted millionaires at such a ferocious clip that they ended up skipping over the typical life struggles that most young men and women go through that serve to build their characters. The result was success without respect, wealth without restraint, and power without responsibility—and, just like that, things began to spiral out of control.

The Three Tens Of Certainty

The second requirement is that your prospect find you completely likable and trustworthy. If she views you as unlikable or acting from self-interest, she’ll be at a 1 and uncloseable. I hear what you’re saying, Bill, but let me ask you a question; Does the idea make sense to you? Do you like the idea?” Now, notice how, rather than directly answering his objection, you deflected it instead

It started with the thousands of ex-Strattonites who, after leaving the firm, began spreading the system around—bringing a watered-down version of it to a dozen different industries. Yet, no matter where they went or how watered down the version was, learning even a fraction of the Straight Line System was enough to take a struggling salesperson and turn them into a solid producer.

Table of Contents

Use Metaphors or examples here, or try to link it to credible high profile customers that use your product or endorse it to increase certainty implied obviousness – to infer the notion that it’s beyond obvious that your product or service is a winner Use certain key phrases that paint a picture that runs counter to the worries and concerns that a typical high–action – threshold prospect ruminates on. Some examples of this are: ”I’ll hold your hand every step of the way”… “We pride ourselves on long-term relationships”… “We have blue – chip customer service After reading the Way of the Wolf by Jordan Belfort, I got to know things that I had never thought about before. d. The prospect must cross the threshold of uncertainty before he or she feels comfortable enough to buy.

As you go through your new loop, increase your certainty ever so slightly until half way through where you are speaking at peak confidence Every word that comes out of your mouth is feeding into one single goal, which is to increase your prospect’s level of certainty to the highest possible level

i still bought the actual first book, this one being a prequel, because it's not in first person and doesn't have a child POV. It's that one I had looked at and then made the mistake of buying this one instead. BUT THEN I RETURNED IT BECAUSE IT IS JUST AS BAD BUT WITH SOME MORE MISOGYNY SPRINKLED IN that usually goes completely over my head but this time it was so one the nose it had me cringing into a small ball it's baaad) Building the Straight Line or creating a framework for the sales conversation involves four steps or basic principles:

How you say what you say has a profound impact on how it’s perceived and, for that matter, how you are perceived One of the most important elements of the script you write is the first 4 seconds. You need to convey to the buyer that you are:Assuming the prospect is actually a buyer - then you use a powerful transition such as “Well, based on everything you’ve told me, this is definitely something that will hep you and let me tell you why…”