But to me, being aware of the politics behind artistic expressions doesn’t mean that I can’t have fun being creative with a project. Lust herself has previously criticized the male-centric practices that mainstream porn have continued to carry into VR pornography. Under sina studier läste hon Linda Williams bok Hard Core: Power, Pleasure and the Frenzy of the Visible, som senare starkt kom att påverka hennes filmskapande. Later this year, pre-production will start for my first feature length film Barcelona 2000, which is based on my erotic novel La Cancion de Nora. Durante los inicios de su carrera en el cine en la Barcelona más cool, se debatirá entre dos hombres muy diferentes: Xavier, un joven productor ambicioso y sofisticado, y Matías, un creativo apasionado, atractivo y misterioso.

Founded in 2010 by one of my personal favorite Swedish directors, Erika Lust, Lust Cinema continues to bring the same electrifying energy to every film as it did in its inception. Which, after being published for only two months, won a NINFA award and garnered over 2 million downloads. Factor in an overall diversity disparity among the white, thin, buff actors, and one thing is clear: Porn needs inclusive sites like Lust Cinema.

She ignores the clichés of traditional porn—the actresses in her films are attractive but realistic. Since 2014, she's managed to shoot 26 shorts a year, plus three longer erotic films, all of which are funded entirely by her audience.

In November 2014, Erika Lust gave a talk at TEDxVienna about improving the pornography industry titled “It’s time for porn to change.So if your attention span is shot, or you prefer to break records ranking, then I do implore you to browse the categories offered, take advantage of the free film when you subscribe to the newsletter, and then decide if you want to subscribe. Erika Lust, born Erika Hallqvist, graduated from Lund University with a Bachelor of Arts in political science and gender studies in 1999. That work happens to be making porn, but she insists the two aren't mutually exclusive, despite the mainstream porn industry's history of suggesting otherwise.

I want to be very specific about this — the people in the films are real people, not your standard actors in standard pornography. So the more I learned about pornographic discourse, the more I worked up the courage to try to create something totally different in the genre – my own films, according to my taste, expressing my own values and ideas, showing the importance of female pleasure and desire as well. Featuring star performers like Mickey Mod, Nina Hartley, and Penny Pax, alongside award-winning directors, LustCinema is a content powerhouse you can feel good about. Lust is also among the tribe of filmmakers using the term “ethical porn” as a way to better explain her objective without the misconceptions that come along with being a feminist. But, right now, what best describes my work and communicates the professionalism I take, is Director of Independent Adult Cinema, as it sums up my passion for cinematography, creativity, beautiful erotica and clean values.

Red Hot dándolo todo, The XX muy en su línea, Phoneix lanzándose al púbico, Postal Service que vuelven y Sigur Ros que emociona. In 2019 Erika was named as one of the BBC 100 Women’s most influential women of the year and in the last year she has been featured in several major documentary series in the UK and Germany, with more expected to air in 2020.