Ajumma Republic Gochujang Chilli Paste, 500g

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These amazing women lived through the scarcity of the Korean War and it was through some of their hard work and indeterminable mental and physical strength that South Korea was raised from total poverty to the modern and wealthy country it is today. Ajumma are also seen as aggressive and self-centered at times, like pushing people out of their way to get an empty seat on the subway. Traditionally, Korean women were expected to become full-time housewives when they married, so the ajumma perm was the obvious choice for its ease of maintenance. Disclaimer: Although we make every effort to ensure product information is correct and up-to-date, we are not responsible for typos, inaccuracies or mis-information on this site.

Ajumma (아줌마) – the Korean term for a middle-aged woman, it literally refers to any married woman, but is generally used for women over 40. This fire sauce pairs beautifully with chicken in many recipes - use as a marinade for thighs, make a into sticky glaze for crispy chicken wings or as a straight-to-wok sauce for chicken stir fries with noodles or rice. In 2019, Korea Yakult -- the former name of food and beverage company Hy -- announced it was officially changing the title of its female salespersons from “Yakult ajumma” to “Fresh Managers. While we have taken care in preparing this summary and believe it to be accurate, it is not a substitute for reading the product packaging and label prior to use.Roughly equivalent to madam or ma’am, ajumma is, according to the National Institution of Korean Language, an informal way of saying “ajumeoni,” which has the same meaning with a more respectful implication. The ajumma can be found in large concentrations in any major city on the Korean peninsula, although they may sometimes be found settling overseas in sub-Korean habitats. Perhaps among the most bizarre ways of addressing a middle-aged woman is “eonni,” which literally means older sister and is often used exclusively by women to refer to women slightly older than them with whom they have a personal relationship with. That’s why they pile onto the subway on weekend mornings for this short getaway trip while their family members are still in bed.

Chimek (치맥) – Koreans are a fast-paced people, and their speech reflects this – anything that can be converted to a quick, convenient noun soon gets shortened. Its alcohol content is about 20 percent, and it’s drunk in shot glasses, and is almost never drunk in moderation. Kimchi (김치) – cabbage that is fermented for weeks or months in a pot full of red peppers, chopped radish, shrimp paste and other good things, kimchi is the essential Korean dish.

The product names and descriptions within this publication are not intended to constitute the full legal description of the product. It seems every woman’s desire is to look as youthful and beautiful as possible, regardless of age or marital status. Today, the bosses of the jaebol are the corporate princes of Korea – terribly wealthy, powerful and almost immune from prosecution. Most of the time they were visibly marked with their unique hairstyle, colorful or floral-patterned clothes, and loud voices in public spaces. It is great when added to other dishes such as: scrambled eggs, tacos, fried rice, quesadilla, on pizza or on top of rice bowls.