In 1980 the E45 products were available to the pharmacy and retail store. After this introduction, the brand was recognized for its effectiveness for dry skin. E45 Cream is also developed for more serious dry skin conditions such as eczema, dermatitis, ichthyosis and certain dry cases of psoriasis. The E45 creams efficiently help to soften, protect, and increase skin flexibility. E45 is an emollient that helps to seal the moisture. The paraffin present in the cream helps to create breathable and hypoallergenic layers over dry skin. The range of E45 cream and E45 itch relief cream is efficient in improving dry skin health at every application. The first product range E45 cream was created by Boots chemist. The products were introduced by the chemist in response to customer requests.

The first product of E45 was produced to fulfill the demand of the customers. The beneficial treatment for dry skin conditions by the brand was noticed by physicians in 1963. Firstly the products were only available to the hospital sales department. MOISTURE-RETAINING INGREDIENTS - E45’s Emollient Bath Oil contains only 3 ingredients with no added soap, colour or perfume. The Cetyl Dimethicone in the bath oil acts as a skin protectant by preventing water loss and retaining skin moisture. The unique emollient formulation cleans the skin and leaves it feeling nice and soft. E45 Emollient Bath Oil has been clinically proven to moisturise dry and itchy skin and relieves and helps prevent dry skin by retaining the skin’s natural moisture. The products are non-greasy. The products are highly beneficial in keeping the skin hydrated, moisturized, and sealed. It helps to maintain healthy skin barriers.

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DERMATOLOGICALLY TESTED – This lotion has been formulated by skin care experts at E45 and is perfume-free and dermatologically tested and is a suitable moisturiser for even sensitive skin. E45 Lotion is clinically proven to help protect the skin from dryness, soothe roughness, reduce redness, and reduce scaling and flaking. In just 2 weeks, the lotion can help to visibly reduce redness and improve the appearance of extremely dry and irritable skin when applied daily. E45 Cream has been clinically proven to treat and soothe dry, flaking, chapped skin, as well as sunburn and detergent hands. E45 Cream's non-greasy emollient formulation leaves skin soft, comfortable and relieved. For treating diseases like Psoriasis the brand offers a product range that contains Urea. It helps to retain and bind the water within the skin. The products are specially formulated by the dry skin experts to treat the problem like Ichthyosis. The products offered by the brand hold some unique features. Their extensive range of products is specially formulated. It helps to manage the dry or itchy skin. The featured emollient in the product range helps to retain moisture in the skin. TREATS SKIN CONDITIONS - Also treats more serious dry skin conditions such as eczema, dermatitis, ichthyosis and certain dry cases of psoriasis.

The product range from E45 contains urea that helps to retain water within the skin. The cleansing range from the brands can efficiently replace the harsh soap. Even the physicians have recognized the efficacy of the cream to treat dry skin. It is also one of the first choices of healthcare professionals to treat dry skin. The unique feature of treating skin dryness and itching makes E45 a useful product. The range of products is very beneficial to use in case of extreme dehydration of the skin. The products help to retain the water in the skin and keep it hydrated. LONG-LASTING DRY SKIN CARE– E45 Lotion is a light, unperfumed lotion that can be used all over the body, including the face, to provide long-lasting care for dry and sensitive skin. It is a light daily moisturiser for dry skin that keeps your skin feeling soft and deeply hydrated. It also helps the skin to retain moisture and can sooth chilblains and frost bite. E45 lotion has been formulated to give deep moisturisation that lasts throughout the day.The products are specially formulated for treating dry and itchy skin. The E45 products are rich in emollients which help to dehydrate your skin. This body lotion from the skincare experts at E45 is perfume-free, dermatologically-tested and allergy-screened, so it's even suitable as a sensitive skin moisturiser. E45 Moisturising Body Lotion is a light daily dry skin moisturiser that's ideal for everyday use all over the body, to keep your skin feeling soft, supple and hydrated. Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. They offer a special range of products for children. For children, the brand offers products like cream, itch relief cream, and moisturizer lotion. They also provide emollient bath oil, foaming bath milk, nappy cream, and others.