When dispersed in water, AVEENO® Baby Soothing Oat Bath Soak forms a milky, soothing bath that cleanses without soap, being gentle for baby’s very dry, sensitive skin and is also suitable for eczema prone skin. The Dermexa range is a family friendly solution to help you care for all your very dry itchy skincare needs. With a Daily Emollient Cream, Body Wash and Long-Lasting Balm, these products can help you rebalance your family's skin with confidence. The “itch-scratch” cycle We will continue to partner with scientists who are discovering natural ingredients that enhance the skin’s well-being, because we are mindful of our legacy of innovation. Believing nature holds the secret to human health, two American brothers, Sidney and Albert Musher began studying the benefits of oat in 1945. Oat was an ingredient used in skincare since ancient times for its ability to soothe and nourish the skin. The brothers discovered the powers of finely milled colloidal oatmeal to manage dry skin conditions. The famous Mayo Clinic dermatologists recognised their pioneering work and the AVEENO® brand was born.

Since then, we’ve published 70 years of clinical evidence supporting the benefits of oat and other natural ingredients. More recently, our research has been instrumental in advancing the scientific understanding of the microbiome throughout the human body, at every stage of life. Today, AVEENO® scientists are industry experts on the microbial diversity of both healthy and compromised skin. Formulated with 100% natural oat + extra moisturiser for baby skin benefits, AVEENO® Baby Soothing Oat Bath Soak is a light-touch skin care that comes with our highest concentration of oats. This product is clinically proven to gently soothe, relieve itchiness and prevent dryness. This Soothing Oat Bath Soak formula is rich in antioxidants found in oats, which is known to reduce discomfort & itchiness. Finding the right products for very dry itchy skin makes a huge difference, whether it’s for you, your partner, or your little one, and using them regularly is just as important.

Lifestyle changes that can also help protect sensitive skin