It really wasn't that detailed to be honest, just a few words and numbers but we got away with it." There were a lot of sharks making a lot of money at the time from a lot of these organisations and charging extortionate prices," Liam said.

Aldi suggested that the flavour is paired with a light tonic. The Infusionist Strawberry Lemonade Gin Liqueur Their gin range offers an assortment of flavours, blending the classic with the contemporary, such as Raspberry & Elderflower and Blood Orange & Ginger. Each variant provides a unique tasting journey, ensuring that Didsbury Gin stands out in a saturated market. Not only has the brand been celebrated nationally, but it has also begun to make waves internationally, offering the world a delectable sip of Manchester's fine spirit and craftsmanship. The brand launched in November 2018; its portfolio includes the overproof Grenade rum range and the Two Swallows brand. Liam said he and Mark were motivated to help after seeing a number of businesses profiting from selling hand sanitiser to businesses at an inflated rate during the pandemic. It was also despite pivoting to producing millions of bottles worth of hand sanitiser at the height of the pandemic, all before of a single tweet. Read More Related ArticlesFrom March 16, shoppers will be able to get their hands on gin liqueur flavours including summer trifle; strawberry lemonade; raspberry, vanilla and coconut; and raspberry and watermelon. Liam added: "We went in there with an open mind because regardless of where it went we were putting our product before a couple of million people on a Sunday night and the potential rewards were huge. But the most exciting thing for the business is, in January we will be announcing another product. We’re not able to say anything yet, but you may be surprised to hear that... it isn’t gin.” And this year, the range has been extended with four new flavours of gin liqueur and one new vodka liqueur. We went down to London but the day before the show was due to record it was the Man Utd-Arsenal match.

Inspired by the summer, the liqueur has a hint of shimmer and features flavours including raspberry jelly and creamy vanilla and custard. Since the show was recorded in April 2018, she has already guided them through a rebrand and an upscale of the business, as well as providing legal and financial advice, and they are just days away from announcing a number of listings with some of the UK’s biggest bar groups.Didsbury Gin, originating from the vibrant and picturesque village of Didsbury, located in Manchester, England, was introduced to the world by business partners Mark Smallwood and Liam Manton. This craft gin has attracted fans and connoisseurs in the British gin market, priding itself on utilising quality, hand-selected botanicals and providing a delightfully refreshing experience to its consumers. We got two offers and went with Jenny Campbell who is a fellow northerner. She's still very much involved with the business now."

The range saw success last summer with flavours including passion fruit gin liqueur and Parma Violet Shimmer Gin. The business has also created bartender-quality ready-to-drink (RTD) products - securing listings in Co-op, Booths and WHSmith, as well as selling direct to consumers. Read More Related Articles This is a staggering 1295 per cent increase since the duo behind the company landed investment from entrepreneur Jenny Campbell in 2018. But when the pair were made redundant around the same time last year - Liam from his role as a corporate social responsibility manager for a construction firm and Mark from his job as a bar manager - they decided to take their side hustle full time. When friends Liam Manton and Mark Smallwood went for a drink at a pub in Didsbury five years ago, they never could have imagined it would lead to a letter from the King.Jenny has been a fantastic partner and she is still really involved in the company today, added Liam. Two dragons made the pair an offer during the show: Jenny Campbell and Tej Lalvani. Didsbury Gin’s founders had offered a 10% share in exchange for the money, but eventually settled on 33.3% for the same amount to welcome both Campbell and Lalvani on board.

It's been a tough year for business amid the pandemic, but Didsbury Gin has reported a record year.

Mark and I headed to the pub so didn't get round to actually writing our pitch until late that night.